by solve web admin | Design/Standards
As a marketer, I hope you have never said this unless you’re referring to an instance 40 years ago! While the notion of having stagnant, printed, brand standards and guidelines in a binder is ancient in itself, we still hear from clients, large and small, who have...
by solve web admin | Design/Standards
A regional healthcare company acquired a network of 200 clinics and needed to rebrand them all in 90 days. Each needed different interior and exterior updates, and the staff needed answers for patients asking why the name changed. A brand transition site with a mobile...
by solve web admin | Design/Standards
After today, we should not be wearing white again this year. A simple fashion rule that was meant to separate the old money from the new money back in the day. Seems like an appropriate segue into color, or better yet, lack of color. Almost on a day-to-day basis we...
by solve web admin | Design/Standards
No matter if you are an organization of 3 employees or a company of 1000 plus, giving employees the proper tools so that they may complete their daily tasks is an essential part of business. AND it is an essential component of branding. In the absence of tools and...
by solve web admin | Design/Standards
For a VP of Marketing, this question from a teammate triggered two immediate thoughts: “At least they asked. And more importantly, looks like I have to plan some brand education sessions.” Most organizations don’t do formal training around what their brand means, how...
by solve web admin | Design/Standards
The pandemic forced people to quickly adapt to a more DIY work pattern. We’ve all had to figure out maintaining connections and productivity while separated from systems, co-workers, and opportunities to meet in person. Not to mention being surrounded by kids, pets,...
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