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Execs want it fast, marketing wants it done right. Who should win?

by solve web admin | Consistency, Design/Standards, Workflow

Many marketers know the “Good, Fast, or Cheap” rule: pick any 2. Everybody wants their projects to hit all 3, but getting that to happen is pretty much impossible. Today, the struggle seems to be actually getting to pick two, versus accepting the two that your current...

Is your intranet or a CMS enough to manage your brand?

by solve web admin | Brand platform, Workflow

It’s hard to believe, with all the technology available today, how many leading organizations still rely solely on an intranet or CMS like SharePoint, or simple file sharing apps like Dropbox  to manage their brand. Often the root of this is lack of knowledge, or...

Recent Posts

  • Brand consistency: a behavior challenge, not a file-management one
  • Can I show an ROI for implementing brand management technology?
  • Execs want it fast, marketing wants it done right. Who should win?
  • Brand evolution is easy…and probably more affordable than you think
  • Is your intranet or a CMS enough to manage your brand?

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