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Brand consistency: a behavior challenge, not a file-management one

by solve web admin | Consistency, Design/Standards, Engagement

Brand consistency usually gets framed as an asset problem. A leader spots a retired product image or an off-tone post and assumes someone grabbed the wrong file. That assumption drives investments in everything from shared drives and folders to DAM systems. These...

Execs want it fast, marketing wants it done right. Who should win?

by solve web admin | Consistency, Design/Standards, Workflow

Many marketers know the “Good, Fast, or Cheap” rule: pick any 2. Everybody wants their projects to hit all 3, but getting that to happen is pretty much impossible. Today, the struggle seems to be actually getting to pick two, versus accepting the two that your current...

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  • Is your intranet or a CMS enough to manage your brand?

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