by solve web admin | Consistency, Design/Standards, Engagement
Brand consistency usually gets framed as an asset problem. A leader spots a retired product image or an off-tone post and assumes someone grabbed the wrong file. That assumption drives investments in everything from shared drives and folders to DAM systems. These...
by solve web admin | Design/Standards
With any technology investment, the first question often asked is “What’s my ROI?”. This is no different for integrating or adding technology to our marketing operations. Marketing technology is essential to maintaining efficiency and consistency in today’s...
by solve web admin | Consistency, Design/Standards, Workflow
Many marketers know the “Good, Fast, or Cheap” rule: pick any 2. Everybody wants their projects to hit all 3, but getting that to happen is pretty much impossible. Today, the struggle seems to be actually getting to pick two, versus accepting the two that your current...
by solve web admin | Brand platform
Is the energy around AI putting your marketing and communications teams a process that feels like a mix between a brand audit and a stress test? Are you starting next year with a list of things you’d like to explore? Or things you’d like to refine that...
by solve web admin | Brand platform, Workflow
It’s hard to believe, with all the technology available today, how many leading organizations still rely solely on an intranet or CMS like SharePoint, or simple file sharing apps like Dropbox to manage their brand. Often the root of this is lack of knowledge, or...
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