by solve web admin | Design/Standards
The answer is usually nobody. And it’s a marketer’s nightmare: seeing your brand in the wild and not knowing how it got there. Not necessarily the social media stuff, because anyone and everyone can post what loosely qualifies as “branded content.” We’re talking about...
by solve web admin | Design/Standards
Internal designers and marketing folks within small organizations or large companies are often tight on time. Balancing daily needs with strategic initiatives is always a juggling act. Oftentimes the immediate need is fulfilled while the strategic need is put on the...
by solve web admin | Design/Standards
Has a Partner, Managing Director, or Boss ever come to you and said, “I need your help in creating a proposal for tomorrow’s meeting with Prospect X, and it needs to be personalized”? If you’re in legal or professional services marketing, this probably sounds...
by solve web admin | Design/Standards
Your brand is working everyday, all day, even when you sleep. In a time where we are working more from home or traveling, it makes sense to have an online tool where you can access all of your brand assets on the fly. A tool that provides a secure reservoir of...
by solve web admin | Design/Standards
Conflict and confusion are common symptoms when markets and competitive spaces consolidate or merge. Having supported many companies through multiple brand evolutions, we’ve learned communication — and often lack thereof — plays a critical part in both the...
by solve web admin | Design/Standards
A lot of time and money usually go into the development of a logo. Competitor research, focus group testing, probing cultural sensitivities, color theory, font licensing, and numerous iterations of design – all to distill your brand’s essence into a mark that is...
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