Wanna grow your brand? Grow your people.

There’s a lot of pressure and precedent to put the focus on the numbers when you want to see growth in a business. It’s a little obvious, because you need a metric to know when the needle moves, and when it moves in the right direction. But rather than focus...

3 tips for a successful brand technology roadmap.

At year end, brand managers and marketers look at what can help them do a better job of meeting goals for next year. Because it offers so many benefits across the entire marketing ecosystem, technology is often on their list. If brand tech is part of your plan for...