by solve web admin | Consistency, Design/Standards, Engagement
Brand consistency usually gets framed as an asset problem. A leader spots a retired product image or an off-tone post and assumes someone grabbed the wrong file. That assumption drives investments in everything from shared drives and folders to DAM systems. These...
by solve web admin | Design/Standards
With any technology investment, the first question often asked is “What’s my ROI?”. This is no different for integrating or adding technology to our marketing operations. Marketing technology is essential to maintaining efficiency and consistency in today’s...
by solve web admin | Consistency, Design/Standards, Workflow
Many marketers know the “Good, Fast, or Cheap” rule: pick any 2. Everybody wants their projects to hit all 3, but getting that to happen is pretty much impossible. Today, the struggle seems to be actually getting to pick two, versus accepting the two that your current...
by solve web admin | Design/Standards
There’s a lot of pressure and precedent to put the focus on the numbers when you want to see growth in a business. It’s a little obvious, because you need a metric to know when the needle moves, and when it moves in the right direction. But rather than focus...
by solve web admin | Design/Standards
It wouldn’t be unheard of to hear this question from various departments in the organization. Whether it’s Sales going to a conference/event looking for give-a-ways, HR assembling packages to give to new hires, or someone just looking for a new mug for their desk,...
by solve web admin | Design/Standards
At year end, brand managers and marketers look at what can help them do a better job of meeting goals for next year. Because it offers so many benefits across the entire marketing ecosystem, technology is often on their list. If brand tech is part of your plan for...
You must be logged in to post a comment.