When you say “Brand,” everyone hears “Logo”

To those who help manage brands, the words “brand” and “logo” can be interchangeable. In our 20-plus years of working with marketing leaders, we’ve heard from many who focus on the logo, instead of the brand. A few favorites: “We don’t have time to get the brand team...

We Must Protect This House

Most people would do anything to protect the things most valuable to them, such as family, friends, and in some cases, things. Organizations, regardless of size, should protect their brands too. Most do. Many do not. Employees tasked with business development,...