by Solve | Dec 8, 2020 | Design/Standards
At year end, brand managers and marketers look at what can help them do a better job of meeting goals for next year. Because it offers so many benefits across the entire marketing ecosystem, technology is often on their list. If brand tech is part of your plan for...
by Solve | Dec 1, 2020 | Design/Standards
Why you need a single source of brand truth. In the concept of Single Source of Truth or SSOT, any and every piece of information should be editable in only one place. Any sharing or distribution of this “master” record should be a read-only link or reference directly...
by Solve | Nov 18, 2020 | Design/Standards
Why you need a single source of brand truth. In the concept of Single Source of Truth or SSOT, any and every piece of information should be editable in only one place. Any sharing or distribution of this “master” record should be a read-only link or reference directly...
by Solve | Nov 16, 2020 | Design/Standards
Using a sports analogy for branding seems natural. In branding, the outcome is driven by the efforts of the team. That team consists of every single person who represents the brand. We’ve said it and others have said it: “Every person working for an organization is...
by Solve | Nov 13, 2020 | Design/Standards
I’ll be honest, I consider myself an artist. I’m horrible at sentence structure, grammar and even spelling. My focus when creating is on the visual and less on the message, tone or the correct punctuation. My three teenage children are better than me when...
by Solve | Nov 11, 2020 | Design/Standards
For brand and media managers, it’s not uncommon to have numerous requests for various assets to fulfil every week. For small organizations it might be up to a dozen requests a week, for logos or images. However, we’ve heard from larger organizations that the number of...
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