by solve web admin | Design/Standards
Why you need a single source of brand truth. In the concept of Single Source of Truth or SSOT, any and every piece of information should be editable in only one place. Any sharing or distribution of this “master” record should be a read-only link or reference directly...
by solve web admin | Design/Standards
Using a sports analogy for branding seems natural. In branding, the outcome is driven by the efforts of the team. That team consists of every single person who represents the brand. We’ve said it and others have said it: “Every person working for an organization is...
by solve web admin | Design/Standards
I’ll be honest, I consider myself an artist. I’m horrible at sentence structure, grammar and even spelling. My focus when creating is on the visual and less on the message, tone or the correct punctuation. My three teenage children are better than me when...
by solve web admin | Design/Standards
For brand and media managers, it’s not uncommon to have numerous requests for various assets to fulfil every week. For small organizations it might be up to a dozen requests a week, for logos or images. However, we’ve heard from larger organizations that the number of...
by solve web admin | Design/Standards
For those who go to work every day, their biggest need and desire is to do “meaningful” work that truly “makes a difference.” You hear it from job applicants, and you read it on resumes. The message is loud clear when you hear them say, “I am ready to do something...
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