How to improve your brand governance

A lot of people perceive brand governance as a kind of dance between being a brand cop and a brand coach: somebody who focuses a lot on compliance and consistency, and also evangelizes why the brand is important, and why people need to protect it. These concepts...

Keynote, Google Slides or PowerPoint? Or All?

Powerpoint is no longer the only option to consider when you need to create a presentation. Apple’s Keynote and Google Slides are solid contenders and deserve a look as well.  Most people are familiar with Powerpoint. It’s been the standard for creating presentation...

Give designers time to design. (Not email logos)

These days, we’re all pressed for time and our jobs often require us to wear multiple hats. The same is true for the in-house designers at your company. Ideally, they should be devoting their skills and hours toward building your brand. Nothing derails the creative...