by Solve | Oct 23, 2020 | Design/Standards
Easy. A vector file. The answer used to be more simple, when billboards were printed only. But today billboards can be digital too. Let me elaborate on these two options. Printed BillboardsLarge format printing is a four-color process. So providing a logo file in CMYK...
by Solve | Oct 22, 2020 | Design/Standards
Color is a complex topic when talking about managing a brand. There are many gamuts of color that need to be managed in order to promote your brand consistently and accurately. Having proper guidelines in place for managing your brand colors in print and the digital...
by Solve | Oct 21, 2020 | Design/Standards
Brand champions traditionally are the people responsible for building and promoting a brand. They’re in charge of building enthusiasm and support, basically creating a fan base for a company or product. The best brand champions share a lot with champions from the...
by Solve | Oct 19, 2020 | Design/Standards
Every organization provides some level of employee education and training on their products and services. It often starts with onboarding, and hopefully continues at regular intervals. Unfortunately, we’ve learned branding isn’t often included as part of that...
by Solve | Oct 16, 2020 | Design/Standards
The classic graphic designer-angst anthem “Make the Logo Bigger” proclaims “Make the logo as big as you can! Make the logo bigger!” No matter if you’re making it bigger or smaller, the cardinal rule is to always resize logos proportionally. Don’t give into the...
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