Posters, Banners, Flyers, Brochures…Oh My!

Brand visual design systems can be very complex. It takes a trained eye to weave the core elements of your brand into materials that evoke the essence of your brand. Likewise, it requires the same trained eye to develop marketing materials to effectively communicate...

When you say “Brand,” everyone hears “Logo”

To those who help manage brands, the words “brand” and “logo” can be interchangeable. In our 20-plus years of working with marketing leaders, we’ve heard from many who focus on the logo, instead of the brand. A few favorites: “We don’t have time to get the brand team...

Working from home? Do you have everything you need?

With the onset of COVID-19, the work and office landscape has changed drastically for many. Hopefully for the short term, but planning for the future makes good sense.  Do your employees have 24/7 access to the things they need to perform their tasks, specifically as...

Taco Tuesday? How about Logo Tuesday?

Not that long ago, for one lucky member of a global brand’s marketing team, it might’ve been both! Greg spent most of every Tuesday responding to people who requested different logo art files and assets from the previous week. They usually included some detail about...