by solve web admin | Design/Standards
For many organizations, this is a familiar and constant refrain. It’s often the result of not having a system in place–a real system. Common corporate platforms like SharePoint, or patchworks of separate apps to store/share files, manage projects, and track images,...
by solve web admin | Design/Standards
Brand visual design systems can be very complex. It takes a trained eye to weave the core elements of your brand into materials that evoke the essence of your brand. Likewise, it requires the same trained eye to develop marketing materials to effectively communicate...
by solve web admin | Education
To those who help manage brands, the words “brand” and “logo” can be interchangeable. In our 20-plus years of working with marketing leaders, we’ve heard from many who focus on the logo, instead of the brand. A few favorites: “We don’t have time to get the brand team...
by solve web admin | Efficiency
With the onset of COVID-19, the work and office landscape has changed drastically for many. Hopefully for the short term, but planning for the future makes good sense. Do your employees have 24/7 access to the things they need to perform their tasks, specifically as...
by solve web admin | Brand Fail, Efficiency
Not that long ago, for one lucky member of a global brand’s marketing team, it might’ve been both! Greg spent most of every Tuesday responding to people who requested different logo art files and assets from the previous week. They usually included some detail about...
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