With the onset of COVID-19, the work and office landscape has changed drastically for many. Hopefully for the short term, but planning for the future makes good sense.
Do your employees have 24/7 access to the things they need to perform their tasks, specifically as it relates to promoting your company’s brand correctly? Intranets are good. Folders of assets are helpful.
An organized, well thought-out and functional brand center provides your employees all the materials they need and the know-how to apply and use them correctly. An online brand center can measure what is being used and by whom, giving a marketing director/brand manager the ability and insight to better understand what employees need to do their job most efficiently.