by solve web admin | Design/Standards
Color is a complex topic when talking about managing a brand. There are many gamuts of color that need to be managed in order to promote your brand consistently and accurately. Having proper guidelines in place for managing your brand colors in print and the digital...
by solve web admin | Design/Standards
Brand champions traditionally are the people responsible for building and promoting a brand. They’re in charge of building enthusiasm and support, basically creating a fan base for a company or product. The best brand champions share a lot with champions from the...
by solve web admin | Design/Standards
Every organization provides some level of employee education and training on their products and services. It often starts with onboarding, and hopefully continues at regular intervals. Unfortunately, we’ve learned branding isn’t often included as part of that...
by solve web admin | Design/Standards
The classic graphic designer-angst anthem “Make the Logo Bigger” proclaims “Make the logo as big as you can! Make the logo bigger!” No matter if you’re making it bigger or smaller, the cardinal rule is to always resize logos proportionally. Don’t give into the...
by solve web admin | Design/Standards
Large global brands with decentralized marketing teams often struggle to stay aware of all messaging and promotions going to the market, especially digital and social media. Even if a central team is in place to review these, we’ve learned that much of the discussion...
by solve web admin | Design/Standards
We love this visual. Not because we enjoy a good story at our clients expense, but it really does relate to everyday brand management for many organizations. We hear stories everyday. Many of our clients are spending too much money on everyday, non-important design...
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