365 Days in the Life of a Brand Manager
We’ve heard so many stories in our 20+ years of working with some of the best-known brands out there. Some about success, some about struggle, all with something anyone in brand and marketing can relate to. And probably learn from. If you have a story to share, or want to know more about any of the ones below, let’s connect!
“I have our brand standards, they’re on the shelf somewhere.”
As a marketer, I hope you have never said this unless you’re referring to an instance 40 years ago! While the notion of having stagnant, printed, brand standards and guidelines in a binder is ancient in itself, we...
Brand changes ahead? Audit Team, Activate!
A regional healthcare company acquired a network of 200 clinics and needed to rebrand them all in 90 days. Each needed different interior and exterior updates, and the staff needed answers for patients asking why the...
White Space, It’s a Thing
After today, we should not be wearing white again this year. A simple fashion rule that was meant to separate the old money from the new money back in the day. Seems like an appropriate segue into color, or better yet,...
If You Build it, They Will Come
No matter if you are an organization of 3 employees or a company of 1000 plus, giving employees the proper tools so that they may complete their daily tasks is an essential part of business. AND it is an essential...
“I know our brand colors are blue and black. Can I use neon green on this poster?”
For a VP of Marketing, this question from a teammate triggered two immediate thoughts: “At least they asked. And more importantly, looks like I have to plan some brand education sessions.” Most organizations don’t do...
The DIY surge can make your brand stronger!
The pandemic forced people to quickly adapt to a more DIY work pattern. We’ve all had to figure out maintaining connections and productivity while separated from systems, co-workers, and opportunities to meet in...
Wrong Vector, Victor
Choosing the right logo for the job is often a daunting task for those that do not do it everyday. It seems like an easy job, but more times than not a .jpg is used when an .eps should be...or a .pdf is shared when a...
“I can never find what I need for my marketing campaign”
For many organizations, this is a familiar and constant refrain. It’s often the result of not having a system in place–a real system. Common corporate platforms like SharePoint, or patchworks of separate apps to...
Posters, Banners, Flyers, Brochures…Oh My!
Brand visual design systems can be very complex. It takes a trained eye to weave the core elements of your brand into materials that evoke the essence of your brand. Likewise, it requires the same trained eye to...
When you say “Brand,” everyone hears “Logo”
To those who help manage brands, the words “brand” and “logo” can be interchangeable. In our 20-plus years of working with marketing leaders, we’ve heard from many who focus on the logo, instead of the brand. A few...