Choosing the right logo for the job is often a daunting task for those that do not do it everyday. It seems like an easy job, but more times than not a .jpg is used when an .eps should be…or a .pdf is shared when a .png should be provided. Putting an important element of your brand, such as your logo, in the hands of a novice is a scary scenario, but it does not need to be.
Employees who are checking tasks off their list or who are trying to promote the brand by responsibly applying the logo on things out in the world is a good thing, from a culture standpoint. Instead of limiting employees, educate them on how to do it right. A simple tool for selecting the right logo for the right need is an easy and efficient way of giving power to the employee to be a brand ambassador. Brand ambassadors build brands, and building your brand is what it’s all about.