365 Days in the Life of a Brand Manager
We’ve heard so many stories in our 20+ years of working with some of the best-known brands out there. Some about success, some about struggle, all with something anyone in brand and marketing can relate to. And probably learn from. If you have a story to share, or want to know more about any of the ones below, let’s connect!
Zoom standards, Room Raters and more
For some, the switch to working remotely has gone from temporary to more permanent, at least for the rest of this year and into 2021. Hence, our love/hate relationship with remote work and web video calls will...
What the heck is an SVG file?
The SVG (Scalable Vector Graphics) file format has been around for a while. However, it’s only been in the last few years that this ultra flexible image type has really started to shine. While JPGs and PNGs are still...
My execs: “What do you mean, protect the brand?”
In conversations with marketing and brand managers, they often share struggles about getting the C-suite to understand the critical value of the brand(s) they oversee. Surprisingly, many executives still equate brand...
Thanks to PowerPoint, everyone’s an artist now.
Love it or hate it, in 30-plus years of existence, PowerPoint's wide availability and basic usability have made it the go-to application for brand standards abuse. Sure, many times they start with good intentions...
“Who approved that?!”
The answer is usually nobody. And it’s a marketer’s nightmare: seeing your brand in the wild and not knowing how it got there. Not necessarily the social media stuff, because anyone and everyone can post what loosely...
Need a flyer? Got 3 minutes?
Internal designers and marketing folks within small organizations or large companies are often tight on time. Balancing daily needs with strategic initiatives is always a juggling act. Oftentimes the immediate need is...
I need personalized proposal books by tomorrow!
Has a Partner, Managing Director, or Boss ever come to you and said, “I need your help in creating a proposal for tomorrow’s meeting with Prospect X, and it needs to be personalized”? If you’re in legal or professional...
24/7, 365 Days a Year
Your brand is working everyday, all day, even when you sleep. In a time where we are working more from home or traveling, it makes sense to have an online tool where you can access all of your brand assets on the fly....
“We acquired a partner, and now we’re fighting about brands. What do we do?”
Conflict and confusion are common symptoms when markets and competitive spaces consolidate or merge. Having supported many companies through multiple brand evolutions, we’ve learned communication -- and often lack...
Proportions Matter
A lot of time and money usually go into the development of a logo. Competitor research, focus group testing, probing cultural sensitivities, color theory, font licensing, and numerous iterations of design – all to...