Why Every Modern Brand Needs a Brand Center

A Brand Center is almost mandatory to keep brands strong in today’s business climate

Brand Centers solve three of the biggest issues brands deal with daily. And they offer a major benefit almost impossible to ignore.

The Challenges

Consistency

Recent studies show consistency in branding are an important decision factor, contributing to as much as 33% growth in the business overall relative to less consistent brand presence.

Efficiency and Effectiveness

Creative teams, especially ones supporting distributed networks, associations, or physical facilities and locations, don’t have time to do the creative work they alone can do best, because of constant requests for materials, policies, and answers.

Permissions and Control

Most brand and marketing people didn’t get into this work to live in a spiral of constant fire drills and repetitive tasks. But that’s the reality many of them report. The work feels constant, but the reward feels distant. Creative energy gets buried under daily demands.

An Almost Instant ROI

Beyond the above benefits, Brand Centers are also an incredibly cost-effective solution. They provide a positive return on their investment almost immediately upon launch.

By reducing time to find the right resources or create consistently branded materials, a Brand Center investment reduces the cost of creativity and marketing. As a result, it directs more time and energy toward making marketing teams more effective. It’s the unique one-stop solution that addresses the important branding and business challenges, and also saves time and money.

Because the nature of a Brand Center is flexibility and versatility, it often takes very little time to update, to show changes in various creative elements. These updates are available to users in real time. There are no more legacy versions to replace, and no need to tell teams to stop using the old PDF decks. The Brand Center becomes is always-on, always current definitive source of truth about your brand.

Still not sure? Try this test:

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Inconsistent or Off-Brand Creative

	Sales teams apply logos in creative but unapproved ways
	“It’s just internal” becomes an excuse for inconsistency
	Old PPT formats remain because people are more comfortable using them

	Someone adds images and graphics to a deck so it “pops a little more”
	Old brand guidelines PDF still circulates because people don’t know they changed

Overwhelm Leading to Lack of Creative Influence

	Leadership requests new creative with an impossible deadline
	Constant requests for support leave no time for strategic or creative work
	More time spent managing chaos than building the brand

	People email when they don’t know where to find files or templates
	Approvals happen in long emails, with decisions and feedback often buried

Controlling Access to Materials

	The guideline PDF has been updated, but no record of how many people have the old one
	Third-party agencies and designers need logos emailed because they can’t access the internal drive

	People get the logo from Google search to avoid asking marketing
	A vendor only needs logo sizing detail, but the brand PDF has strategic info they shouldn’t have

Generally speaking, each scenario above would take about an hour to complete:

30 minutes for the person who needs support, to search and eventually ask you for help
30 minutes for you or another Marketing team professional to respond or resolve it

Some of these could need more than an hour, some less, but let’s keep it simple.

If you recognize just 4 or 5 of these scenarios:

Installing a Brand Center would save up to half a day for everyone involved
If some of these happen repeatedly all day long, (e.g. emailed requests for files),
it could save days and weeks of time across your team and the entire organization

Because a Brand Center works as a self-serve solution, end-users get what they need without bothering the Marketing team. They also get results faster than if they’d asked you for help.

The Brand Center ROI You'll See First