The Brand Center ROI You’ll Start Seeing Right Away
Over more than 25 years of building and supporting hundreds of Brand Centers, for
Fortune 100 global leaders to 50-person local and regional firms, we hear teams
cheering the same benefits again and again.
The most common refrain when we launch a new Brand Center site?
“Wow, I wish we’d done this a lot sooner.”
When you launch a Brand Center, the improvements appear almost immediately,
and in these common areas.
Engagement: More people paying attention to the brand
| What clients say | Benefit |
| “81% of first-time visitors took the site intro tour, to learn how to find the resources they needed.” | Users know where to find answers and guidance, without emailing your team. |
| “A week after the brand site launched, two-thirds of the staff could accurately describe why our rebrand happened.” |
People can describe and reflect what the brand stands for and why. |
| “More than half our employees visit the brand portal every month for answers or resources, some go multiple times.” |
Using the brand is rewarding, not restrictive. |
Enablement: More people correctly using the brand
| What clients say | Benefit |
| “Links on the Brand Center Home page get users to more than half of the most popular resources in one click.” |
The right brand tools and templates are easy to find. |
| “Almost 25% of Brand Center activity happens outside typical US business hours. The self-serve features get users what they need without marketing being involved.” | Users can self-serve for common requests, freeing your team from repetitive tasks. |
| “The templates are easy enough to use, people can personalize things without knowing software or asking marketing for help.” | The correct way to use the brand is also the fastest and easiest way, without needing your input. |
Measurement: Proof the investment is working
| What clients say | Benefit |
| “After seeing so many people download our two initial Zoom background images, we created another dozen variations, and those were even more popular.” |
Offer more of the most popular and effective resources people need. |
| “We know which users and vendors have logged in, and which need a reminder to start using the resources.” |
Track who’s engaging with brand materials. |
| “In the first month, about 90% of our staff had logged on and downloaded at least one creative resource.” |
Show leadership proof of brand impact and stewardship. |
Other common feedback we hear:
- Setup and launch were easier than expected
- Creative teams spend less time on busywork and more time on meaningful creative support
- Adjusting and expanding the content to address new needs is easy,
(“…about as easy as ordering something from Amazon”) - Support from Solve’s team was among the most responsive they’ve seen from any vendor