365 Days in the Life of a Brand Manager
We’ve heard so many stories in our 20+ years of working with some of the best-known brands out there. Some about success, some about struggle, all with something anyone in brand and marketing can relate to. And probably learn from. If you have a story to share, or want to know more about any of the ones below, let’s connect!
PMS, SPOT, PANTONE…what?
Color is a complex topic when talking about managing a brand. There are many gamuts of color that need to be managed in order to promote your brand consistently and accurately. Having proper guidelines in place for...
Are we the champions?
Brand champions traditionally are the people responsible for building and promoting a brand. They’re in charge of building enthusiasm and support, basically creating a fan base for a company or product. The best brand...
How to make learning about your brand FUN.
Every organization provides some level of employee education and training on their products and services. It often starts with onboarding, and hopefully continues at regular intervals. Unfortunately, we’ve learned...
How do I make my logo bigger without squishing it?
The classic graphic designer-angst anthem “Make the Logo Bigger” proclaims “Make the logo as big as you can! Make the logo bigger!” No matter if you’re making it bigger or smaller, the cardinal rule is to always resize...
From 1x to 10x, with the exact same team
Large global brands with decentralized marketing teams often struggle to stay aware of all messaging and promotions going to the market, especially digital and social media. Even if a central team is in place to...
Ducks in a row, or squirrels running amok?
We love this visual. Not because we enjoy a good story at our clients expense, but it really does relate to everyday brand management for many organizations. We hear stories everyday. Many of our clients are spending...
Everybody’s asking about the new brand…what do I say?
A rebranding or brand refresh is an exciting time for any organization. It can also be a way to energize interest and engagement with current customers and employees, as well as new audiences. However, if not launched...
Are you expecting too much from a DAM?
In helping hundreds of companies implement tech to build their brand, including Digital Asset Management systems, we’ve learned what makes some solutions more effective than others. Most of the time, it’s not the DAM...
I think clip art will paint the picture perfectly
Writing a piece on technology or AI that is taking over the World? When it’s done, you search for imagery or clip art to add to the piece, like maybe this robot? Your branding and marketing team is probably yelling...
The CEO saw our old logo at a golf tournament
Sponsorships can be a brand manager’s best friend and worst enemy. Sports events, industry conferences, or job fairs all share great brand-building potential, and sometimes fly below brand compliance radar. Why is...