365 Days in the Life of a Brand Manager
We’ve heard so many stories in our 20+ years of working with some of the best-known brands out there. Some about success, some about struggle, all with something anyone in brand and marketing can relate to. And probably learn from. If you have a story to share, or want to know more about any of the ones below, let’s connect!
Brand consistency: a behavior challenge, not a file-management one
Brand consistency usually gets framed as an asset problem. A leader spots a retired product image or an off-tone post and assumes someone grabbed the wrong file. That assumption drives investments in everything from...
Can I show an ROI for implementing brand management technology?
With any technology investment, the first question often asked is “What’s my ROI?”. This is no different for integrating or adding technology to our marketing operations. Marketing technology is essential to...
Execs want it fast, marketing wants it done right. Who should win?
Many marketers know the “Good, Fast, or Cheap” rule: pick any 2. Everybody wants their projects to hit all 3, but getting that to happen is pretty much impossible. Today, the struggle seems to be actually getting to...
Brand evolution is easy…and probably more affordable than you think
Is the energy around AI putting your marketing and communications teams a process that feels like a mix between a brand audit and a stress test? Are you starting next year with a list of things you’d like to explore?...
Is your intranet or a CMS enough to manage your brand?
It’s hard to believe, with all the technology available today, how many leading organizations still rely solely on an intranet or CMS like SharePoint, or simple file sharing apps like Dropbox to manage their brand....
Wanna grow your brand? Grow your people.
There’s a lot of pressure and precedent to put the focus on the numbers when you want to see growth in a business. It’s a little obvious, because you need a metric to know when the needle moves, and when it moves in...
Where do I go for that cool coffee mug with our logo?
It wouldn’t be unheard of to hear this question from various departments in the organization. Whether it’s Sales going to a conference/event looking for give-a-ways, HR assembling packages to give to new hires, or...
3 tips for a successful brand technology roadmap.
At year end, brand managers and marketers look at what can help them do a better job of meeting goals for next year. Because it offers so many benefits across the entire marketing ecosystem, technology is often on...
Why is Branding Important?
Why you need a single source of brand truth. In the concept of Single Source of Truth or SSOT, any and every piece of information should be editable in only one place. Any sharing or distribution of this “master”...
Why you need a single source of brand truth.
Why you need a single source of brand truth. In the concept of Single Source of Truth or SSOT, any and every piece of information should be editable in only one place. Any sharing or distribution of this “master”...