Have you ever been to a client’s office or the bank or even a hospital and run into a handwritten notice on a bathroom door or adorned over a broken drinking fountain displaying some inconvenient news. Maybe it was...

To many, "branding" and "marketing" are interchangeable but in reality, the differences are considerable. Marketing is the effort to put your product or service in front of the customer while Branding is what hooks and...

Font Styles and Weights Can Tell an Important Story  Have you ever gotten an email from a boss or significant other written in ALL CAPS? You think to yourself, are they screaming at me or was Caps Lock on? Working with...

In today’s world of having an abundance of data at our fingertips it’s expected that marketers use data to drive campaigns and initiatives to achieve the best ROI. Executives expect their department heads to to report...

By now you’ve probably heard about “responsive” design and understand how it works, especially for web design. If not, here it is in a nutshell. Responsive design simply means that your website responds to the size and...

Now that social media platforms have made everyone inside your organization defacto marketers and brand communicators, it’s arguably more important than ever to have clear, current brand standards. And to make sure...

Many people wrongly assume that because it’s so easy to browse and find a huge array of images on the internet, those images are free to use. In a few cases that may be true, but most require a license fee, and are...

You have just launched a new brand or gone through a rebrand. You’ve given time, dollars, sweat and maybe even a little blood for the importance of your brand. And rightly so. So now what? You have something new that...

Do you have cowboys taking it upon themselves to always create the latest and greatest sales materials or collateral? No matter the size of the company we talk with, marketing departments have always been challenged by...

We once heard this and it has stuck. Logos are often the first impression someone has of your brand. They are not the end all, but they are vital to getting your foot into the proverbial "front door" when it comes to...