A brand operating system we custom tailor to match every aspect of your brand
Companies of all sizes have trusted our team and technology to protect their brand’s value
Flexible, scalable and modular, to easily fit any situation, transition, budget, and timeline
Designed to evolve, so you can start solving today’s issues, and adjust as your needs change
Interface, user experience, content, analytics, and post-launch support all reflect your brand
Much more than “Small-Medium-Large”
Different configurations and hosting programs are available to meet the needs of almost any brand-focused organization.
The core components of our platform can be organized to store virtually any type of digital asset, and any type of content (i.e. text, video, PDF files, Word and Excel documents, etc). It can also serve as a portal or hub for all marketing materials, and even for corporate procedures, policies, and HR documents. We can work with you to define requirements and design the best implementation plan for your organization.
A powerful way to start managing your assets, standards, and users
Our Brand Center module is the foundation to help any brand team build a world-class brand management community, including managing your brand assets, guidelines, compliance tools, and access control.
A brand community
Brand sites should encourage interaction and sharing, not just be an anonymous reference desk. Users can develop profiles, share information, and ask for feedback from other users.
Digital asset management
Keep track of any digital file. Group assets into any types of categories. Build collections or bundles to simplify searching and downloading.
Smart brand standards
Save users from the scavenger hunt. Everything they need on a single page – standards, examples, assets, experts, and processes – to quickly create on-brand projects.
Access control & permissions
Group users into any number of segments, and define what each can and can’t see, edit, or create. Get alerts if someone requests additional access.
Content and asset sharing
Distribute via email, file sharing site, or other API-based apps, so anyone outside of the user community can still get the information they need.
Keyword search that educates
Users get popular auto-suggested terms, links to related topics, and what others viewed or ranked. You can push designated links or topics to the top of the results list.
System admins are available via email and phone, and from inside a site via text chat. A knowledge base and FAQs are dynamically updated based on user questions and feedback.
A real-time window in how your brand assets are being used across the organization. Customize what you monitor and deliver reports weekly or monthly via email.
We’ve built a range of individual add-on modules that integrate directly with a Brand Center to extend its power and versatility. Each module below addresses a challenge many brand and marketing departments deal with every day. They can be added as part of an initial configuration, or in later phases, and each can adjust and
adapt as your brand changes. We can also deploy them as stand-alone systems, without the Brand Center.
Project review, approval, and tracking
Our Workflow module extends the Brand Center to give brand and marketing managers a way to review and approve marketing materials before they are created and released into the market.
Users upload examples and information about a proposed project, and your review team provides feedback and approval to proceed, or suggestions for how to improve the piece.
The process can include budgeting, proposal/pricing, and other language elements that are pulled from approved sources.
Completed projects can be cataloged as references for future requests and reviews.
Quickly create customized on-brand materials
Let users without design skills, software, or even a computer create very high-quality, on-brand marketing materials in minutes.
Works on any Web browser, even tablets and phones, with just a few clicks.
Brand design standards and rules are built into the templates. You define what can be changed, the rest is locked.
Users get fast results, you get peace of mind knowing the brand is protected.
Help employees and partners become brand ambassadors
Engage helps companies educate and reinforce important concepts around corporate branding, mission/vision, and policies.
Deliver videos, audio, game-based exercises, surveys, and quizzes around any aspect of your brand: customer experience, retail, visual design, editorial, photography, interaction, and more.
Measure employee engagement, perceptions, and attitudes.
Track awareness and offer rewards and recognition to users who achieve defined milestones, or deliver great results.
Measure and align every aspect of the brand experience
The foundation of a continuous review and refinement process.
Review how actual experiences reflect core brand attributes, and how they align with design and interaction standards.
Unify the brand during a transition or acquisition, across all divisions, products, touch points, and media.
Becomes an always-current resource to understand and improve the
brand experience at any location.
Management and admin console
Some clients prefer to have Solve experts as part of their team, keeping a site updated with no additional burden on their already busy teams.
If you have the resources to handle site management, Backstage gives you the flexibility to manage the site as often as you see fit.
Manage, modify, and maintain the site all from a browser. Upload new assets, post new standards pages and examples, create new user groups, assign access permissions, and monitor user activity.
Schedule a demo!
See the platform live and how clients utilize the different modules.