365 Days in the Life of a Brand Manager
We’ve heard so many stories in our 20+ years of working with some of the best-known brands out there. Some about success, some about struggle, all with something anyone in brand and marketing can relate to. And probably learn from. If you have a story to share, or want to know more about any of the ones below, let’s connect!
Is there a comma in my tagline? We know the answer.
I'll be honest, I consider myself an artist. I'm horrible at sentence structure, grammar and even spelling. My focus when creating is on the visual and less on the message, tone or the correct punctuation. My three...
I have 100 requests for different assets sitting in my email for the week.
For brand and media managers, it’s not uncommon to have numerous requests for various assets to fulfil every week. For small organizations it might be up to a dozen requests a week, for logos or images. However, we’ve...
A Brand for Which We Can All be Proud
For those who go to work every day, their biggest need and desire is to do “meaningful” work that truly “makes a difference.” You hear it from job applicants, and you read it on resumes. The message is loud clear...
How to improve your brand governance
A lot of people perceive brand governance as a kind of dance between being a brand cop and a brand coach: somebody who focuses a lot on compliance and consistency, and also evangelizes why the brand is important, and...
“I just used the last poster that I did as a starting point.”
Mike, a VP of Marketing, decided to stop by an event that a few members of their sales team were hosting to introduce prospects to their new offerings. Upon arrival he was given a poster by the host which highlighted...
How can I give partners and vendors what they need without sharing everything?
Marketing is always a team sport, and often your team includes partners, vendors, sponsors and more beyond your core crew. To get the most benefit from your marketing efforts, you want these folks to have what they...
Keynote, Google Slides or PowerPoint? Or All?
Powerpoint is no longer the only option to consider when you need to create a presentation. Apple’s Keynote and Google Slides are solid contenders and deserve a look as well. Most people are familiar with Powerpoint....
Give designers time to design. (Not email logos)
These days, we’re all pressed for time and our jobs often require us to wear multiple hats. The same is true for the in-house designers at your company. Ideally, they should be devoting their skills and hours toward...
What logo format should I use for a billboard?
Easy. A vector file. The answer used to be more simple, when billboards were printed only. But today billboards can be digital too. Let me elaborate on these two options. Printed BillboardsLarge format printing is a...
PMS, SPOT, PANTONE…what?
Color is a complex topic when talking about managing a brand. There are many gamuts of color that need to be managed in order to promote your brand consistently and accurately. Having proper guidelines in place for...