365 Days in the Life of a Brand Manager
We’ve heard so many stories in our 20+ years of working with some of the best-known brands out there. Some about success, some about struggle, all with something anyone in brand and marketing can relate to. And probably learn from. If you have a story to share, or want to know more about any of the ones below, let’s connect!
Are you expecting too much from a DAM?
In helping hundreds of companies implement tech to build their brand, including Digital Asset Management systems, we’ve learned what makes some solutions more effective than others. Most of the time, it’s not the DAM...
I think clip art will paint the picture perfectly
Writing a piece on technology or AI that is taking over the World? When it’s done, you search for imagery or clip art to add to the piece, like maybe this robot? Your branding and marketing team is probably yelling...
The CEO saw our old logo at a golf tournament
Sponsorships can be a brand manager’s best friend and worst enemy. Sports events, industry conferences, or job fairs all share great brand-building potential, and sometimes fly below brand compliance radar. Why is...
“Out of order”: Temporary signage tells a bigger story
Have you ever been to a client’s office or the bank or even a hospital and run into a handwritten notice on a bathroom door or adorned over a broken drinking fountain displaying some inconvenient news. Maybe it was...
The Power of Brands
To many, "branding" and "marketing" are interchangeable but in reality, the differences are considerable. Marketing is the effort to put your product or service in front of the customer while Branding is what hooks and...
Being Creative with Fonts
Font Styles and Weights Can Tell an Important Story Have you ever gotten an email from a boss or significant other written in ALL CAPS? You think to yourself, are they screaming at me or was Caps Lock on? Working with...
I have no idea how many assets we created last year.
In today’s world of having an abundance of data at our fingertips it’s expected that marketers use data to drive campaigns and initiatives to achieve the best ROI. Executives expect their department heads to to report...
Responsive Design. Responsible Design.
By now you’ve probably heard about “responsive” design and understand how it works, especially for web design. If not, here it is in a nutshell. Responsive design simply means that your website responds to the size and...
Brand standards: more important now than ever
Now that social media platforms have made everyone inside your organization defacto marketers and brand communicators, it’s arguably more important than ever to have clear, current brand standards. And to make sure...
Is your imagery getting you in trouble?
Many people wrongly assume that because it’s so easy to browse and find a huge array of images on the internet, those images are free to use. In a few cases that may be true, but most require a license fee, and are...