365 Days in the Life of a Brand Manager

We’ve heard so many stories in our 20+ years of working with some of the best-known brands out there. Some about success, some about struggle, all with something anyone in brand and marketing can relate to. And probably learn from. If you have a story to share, or want to know more about any of the ones below, let’s connect!

Why you need a single source of brand truth.

Why you need a single source of brand truth. In the concept of Single Source of Truth or SSOT, any and every piece of information should be editable in only one place. Any sharing or distribution of this “master”...

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Brand or Brand Not. There is no try.

Using a sports analogy for branding seems natural. In branding, the outcome is driven by the efforts of the team. That team consists of every single person who represents the brand. We’ve said it and others have said...

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A Brand for Which We Can All be Proud

For those who go to work every day, their biggest need and desire is to do “meaningful” work that truly “makes a difference.”  You hear it from job applicants, and you read it on resumes.  The message is loud clear...

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How to improve your brand governance

A lot of people perceive brand governance as a kind of dance between being a brand cop and a brand coach: somebody who focuses a lot on compliance and consistency, and also evangelizes why the brand is important, and...

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Keynote, Google Slides or PowerPoint? Or All?

Powerpoint is no longer the only option to consider when you need to create a presentation. Apple’s Keynote and Google Slides are solid contenders and deserve a look as well.  Most people are familiar with Powerpoint....

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Give designers time to design. (Not email logos)

These days, we’re all pressed for time and our jobs often require us to wear multiple hats. The same is true for the in-house designers at your company. Ideally, they should be devoting their skills and hours toward...

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