365 Days in the Life of a Brand Manager

We’ve heard so many stories in our 20+ years of working with some of the best-known brands out there. Some about success, some about struggle, all with something anyone in brand and marketing can relate to. And probably learn from. If you have a story to share, or want to know more about any of the ones below, let’s connect!

“Who approved that?!”

The answer is usually nobody. And it’s a marketer’s nightmare: seeing your brand in the wild and not knowing how it got there. Not necessarily the social media stuff, because anyone and everyone can post what loosely...

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Need a flyer? Got 3 minutes?

Internal designers and marketing folks within small organizations or large companies are often tight on time. Balancing daily needs with strategic initiatives is always a juggling act. Oftentimes the immediate need is...

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I need personalized proposal books by tomorrow!

Has a Partner, Managing Director, or Boss ever come to you and said, “I need your help in creating a proposal for tomorrow’s meeting with Prospect X, and it needs to be personalized”? If you’re in legal or professional...

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24/7, 365 Days a Year

Your brand is working everyday, all day, even when you sleep. In a time where we are working more from home or traveling, it makes sense to have an online tool where you can access all of your brand assets on the fly....

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Proportions Matter

A lot of time and money usually go into the development of a logo. Competitor research, focus group testing, probing cultural sensitivities, color theory, font licensing, and numerous iterations of design – all to...

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Brand changes ahead? Audit Team, Activate!

A regional healthcare company acquired a network of 200 clinics and needed to rebrand them all in 90 days. Each needed different interior and exterior updates, and the staff needed answers for patients asking why the...

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White Space, It’s a Thing

After today, we should not be wearing white again this year. A simple fashion rule that was meant to separate the old money from the new money back in the day. Seems like an appropriate segue into color, or better yet,...

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If You Build it, They Will Come

No matter if you are an organization of 3 employees or a company of 1000 plus, giving employees the proper tools so that they may complete their daily tasks is an essential part of business. AND it is an essential...

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